Haridwar, Dehradun & Mussoorie

BHEL, Gurukul Kangardi Medium Scale Pharmaceutical Industry

Learning Objectives: Production Function, Product and Product Design, Operations Technology and Facility, Plant Layout, Production Planning and Control, Line and Staff Functions, Industrial Relation.

Theory: Grievances Handling, Labour Welfare, Recruitment and Selection Process, Methods of Research, Problems in Research, Theory of Cost & Pricing Strategies, Profit Analysis, Investment Analysis, Marketing Environment, Role of Advertising, Competition, Marketing / management Information System, Marketing Channels, Supply Analysis, Product Life Cycle.

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